What is End Game's 5-phase methodology?

Our 5-phase methodology guides founders through Discovery (mapping current position), Plot (charting growth course), Cast Off (assembling the right team), Navigate (executing with precision), and Disembark (achieving optimal exit). This systematic approach has been refined through dozens of successful founder partnerships worth over £500m in exits.

Who do you work with?

We work with ambitious UK and EU tech founders at various stages - from pre-revenue startups to established scale-ups with £5M+ ARR preparing for exit. Our ideal partners are founders who have 10-250 employees and are Series A-B stage seeking embedded growth support.

How long does a typical engagement last?

Engagement length varies based on your needs and stage. Typical partnerships range from 6 months for specific growth initiatives to 24+ months for comprehensive growth and exit preparation. We design our engagement to make ourselves redundant - we don't want to stay forever.

What makes End Game different from traditional consultants?

Unlike traditional consultants who provide advice and leave, we embed with your team as operational partners. We're founders ourselves with £500m+ in combined exit value. We work alongside you, making ourselves accountable for outcomes, not just delivering reports. We're founder-first, independent, honest, practical, and built to exit.

How much does it cost to work with End Game?

Investment varies based on scope, stage, and engagement length. We offer flexible models including retainer-based partnerships, success-based arrangements, and project-specific engagements. Contact us for a free assessment where we'll discuss options tailored to your situation and desired outcomes.

What is the Discovery phase and how long does it take?

Discovery is our initial phase where we conduct a comprehensive 'warts 'n all' business assessment, team interviews, chemistry meetings, market opportunity analysis, and understand your desired exit outcomes. This typically takes 2-4 weeks and helps us map your current position and identify growth opportunities.

Do you take equity in the companies you work with?

We offer flexible engagement models. Some partnerships include equity alignment where our interests are directly tied to your success and exit value. Others are fee-based. We discuss options during Discovery to find the structure that works best for both parties.

What industries do you specialize in?

We primarily work with UK and EU technology companies across SaaS, fintech, healthtech, and B2B tech sectors. Our team has experience across multiple industries, with particular strength in scaling tech-enabled businesses from Series A through to successful exits.

How involved will the End Game team be day-to-day?

We embed with your team based on your needs. This could range from strategic advisory (weekly check-ins) to hands-on operational support (multiple days per week). Our approach is practical and action-oriented - from day one, we make moves that create change, not just strategic recommendations.

What if my startup is pre-revenue - is it too early?

We work with pre-revenue founders who are 'on to something special' and know there's a bigger opportunity ahead. If you're a high-potential founder charting unknown waters, we can help you make the right decisions at the outset to set up for sustainable growth and eventual exit.

What if my company has hit a growth plateau?

Growth plateaus are exactly what we help founders navigate. If progress is harder and the approach that got you here no longer has the same impact, we can help diagnose the root causes (often related to systems, team, or market positioning) and implement strategies to breakthrough barriers.

Can you help with fundraising?

Yes, we help prepare founders for successful funding rounds. Our team has connected founders to over £200m in funding and can help with pitch preparation, financial modeling, investor connections, and due diligence readiness. We focus on positioning your company for the best terms, not just any funding.

What's your success rate with exits?

Our team has guided 30+ companies through successful exits totaling over £500m in value. While past performance doesn't guarantee future results, our proven 5-phase methodology and battle-tested experience significantly improve the odds of achieving your desired exit outcome at optimal timing and valuation.

Do you work remotely or do you need to be on-site?

We're flexible and adapt to your needs. We can work fully remote, hybrid, or on-site in Manchester and across the UK. Our embedded approach means we integrate with your team's workflow whether that's virtual, in-person, or a combination. Location is less important than impact.

What happens after the Disembark phase?

The Disembark phase focuses on achieving your optimal exit - whether that's acquisition, merger, management buyout, or public listing. After exit, our work is done. We're built to exit ourselves - we make ourselves redundant by building sustainable systems and capabilities into your organization.

How do I know if End Game is right for my company?

The best way is to start with a free assessment. We'll discuss your current challenges, growth goals, and desired exit outcomes. If there's strong chemistry and alignment, we'll explore working together. If we're not the right fit, we'll tell you honestly and may suggest alternatives.

What's the first step to get started?

Start by filling out our contact form or reaching out directly at ask@endgame.work. We'll schedule an initial conversation to understand your situation, discuss the Discovery phase, and determine if we're a good mutual fit. There's no obligation and the first conversation is always free.

Can you help if we're already working with other advisors or board members?

Absolutely. We often complement existing advisors, board members, or NEDs. Our embedded, operational approach fills a different role than traditional board oversight. We can work collaboratively with your existing governance structure to drive execution and growth.

Back to Founder Types

Scale-Up Founders

In need of a bigger boat and the optimal crew.

Growing fast but in danger of taking on water. Start-up systems are breaking under the weight of success, need to professionalise quickly.

Common Challenges

If you recognize yourself in these patterns, you're not alone. Here's what we typically see:

Struggling with your own development journey and toying with future team structure

Losing control of quality as income surges

Your original team stretched, faced with new management challenges

Struggling to hire and integrate the right talent fast enough

Conflicted by the need to raise capital and losing control

How End Game Helps Scale-Up Founders

Our embedded approach means we work alongside you to navigate these challenges systematically, providing the experience and methodology you need to accelerate growth and prepare for optimal exit.

Get Your Free Assessment

Let's discuss how we can help accelerate your growth and prepare for optimal exit.

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