What is End Game's 5-phase methodology?

Our 5-phase methodology guides founders through Discovery (mapping current position), Plot (charting growth course), Cast Off (assembling the right team), Navigate (executing with precision), and Disembark (achieving optimal exit). This systematic approach has been refined through dozens of successful founder partnerships worth over £500m in exits.

Who do you work with?

We work with ambitious UK and EU tech founders at various stages - from pre-revenue startups to established scale-ups with £5M+ ARR preparing for exit. Our ideal partners are founders who have 10-250 employees and are Series A-B stage seeking embedded growth support.

How long does a typical engagement last?

Engagement length varies based on your needs and stage. Typical partnerships range from 6 months for specific growth initiatives to 24+ months for comprehensive growth and exit preparation. We design our engagement to make ourselves redundant - we don't want to stay forever.

What makes End Game different from traditional consultants?

Unlike traditional consultants who provide advice and leave, we embed with your team as operational partners. We're founders ourselves with £500m+ in combined exit value. We work alongside you, making ourselves accountable for outcomes, not just delivering reports. We're founder-first, independent, honest, practical, and built to exit.

How much does it cost to work with End Game?

Investment varies based on scope, stage, and engagement length. We offer flexible models including retainer-based partnerships, success-based arrangements, and project-specific engagements. Contact us for a free assessment where we'll discuss options tailored to your situation and desired outcomes.

What is the Discovery phase and how long does it take?

Discovery is our initial phase where we conduct a comprehensive 'warts 'n all' business assessment, team interviews, chemistry meetings, market opportunity analysis, and understand your desired exit outcomes. This typically takes 2-4 weeks and helps us map your current position and identify growth opportunities.

Do you take equity in the companies you work with?

We offer flexible engagement models. Some partnerships include equity alignment where our interests are directly tied to your success and exit value. Others are fee-based. We discuss options during Discovery to find the structure that works best for both parties.

What industries do you specialize in?

We primarily work with UK and EU technology companies across SaaS, fintech, healthtech, and B2B tech sectors. Our team has experience across multiple industries, with particular strength in scaling tech-enabled businesses from Series A through to successful exits.

How involved will the End Game team be day-to-day?

We embed with your team based on your needs. This could range from strategic advisory (weekly check-ins) to hands-on operational support (multiple days per week). Our approach is practical and action-oriented - from day one, we make moves that create change, not just strategic recommendations.

What if my startup is pre-revenue - is it too early?

We work with pre-revenue founders who are 'on to something special' and know there's a bigger opportunity ahead. If you're a high-potential founder charting unknown waters, we can help you make the right decisions at the outset to set up for sustainable growth and eventual exit.

What if my company has hit a growth plateau?

Growth plateaus are exactly what we help founders navigate. If progress is harder and the approach that got you here no longer has the same impact, we can help diagnose the root causes (often related to systems, team, or market positioning) and implement strategies to breakthrough barriers.

Can you help with fundraising?

Yes, we help prepare founders for successful funding rounds. Our team has connected founders to over £200m in funding and can help with pitch preparation, financial modeling, investor connections, and due diligence readiness. We focus on positioning your company for the best terms, not just any funding.

What's your success rate with exits?

Our team has guided 30+ companies through successful exits totaling over £500m in value. While past performance doesn't guarantee future results, our proven 5-phase methodology and battle-tested experience significantly improve the odds of achieving your desired exit outcome at optimal timing and valuation.

Do you work remotely or do you need to be on-site?

We're flexible and adapt to your needs. We can work fully remote, hybrid, or on-site in Manchester and across the UK. Our embedded approach means we integrate with your team's workflow whether that's virtual, in-person, or a combination. Location is less important than impact.

What happens after the Disembark phase?

The Disembark phase focuses on achieving your optimal exit - whether that's acquisition, merger, management buyout, or public listing. After exit, our work is done. We're built to exit ourselves - we make ourselves redundant by building sustainable systems and capabilities into your organization.

How do I know if End Game is right for my company?

The best way is to start with a free assessment. We'll discuss your current challenges, growth goals, and desired exit outcomes. If there's strong chemistry and alignment, we'll explore working together. If we're not the right fit, we'll tell you honestly and may suggest alternatives.

What's the first step to get started?

Start by filling out our contact form or reaching out directly at ask@endgame.work. We'll schedule an initial conversation to understand your situation, discuss the Discovery phase, and determine if we're a good mutual fit. There's no obligation and the first conversation is always free.

Can you help if we're already working with other advisors or board members?

Absolutely. We often complement existing advisors, board members, or NEDs. Our embedded, operational approach fills a different role than traditional board oversight. We can work collaboratively with your existing governance structure to drive execution and growth.

Terms of Service | End Game

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1. Acceptance of Terms 2. Description of Services 3. Use of Website 4. Intellectual Property 5. Client Relationships 6. Disclaimers 7. Limitation of Liability

1. Acceptance of Terms

By accessing or using End Game's website and services, you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree to these terms, please do not use our services.

Important: These terms constitute a legally binding agreement between you and End Game Ltd. By using our services, you acknowledge that you have read, understood, and agree to be bound by these terms.

2. Description of Services

End Game is a founder first venture co that specialises in enabling founders to grow and successful founders to optimise their exit, including but not limited to:

Strategic Planning

Business planning and growth advisory

Exit Planning

Preparation services for optimal exits

Operational Excellence

Optimization consulting for efficiency

Market Analysis

Competitive strategy and positioning

Investment Readiness

Due diligence support and preparation

3. Use of Website

Permitted Use

You may use our website for lawful purposes only. You agree not to:

•Violate any applicable laws or regulations

•Infringe on intellectual property rights

•Transmit harmful, offensive, or inappropriate content

•Attempt to gain unauthorised access to our systems

•Use automated systems to access our website without permission

Account Security

You are responsible for maintaining the confidentiality of any account information and for all activities that occur under your account.

4. Intellectual Property

The content, features, and functionality of our website are owned by End Game and are protected by copyright, trademark, and other intellectual property laws.

You may not:

• Reproduce, distribute, or create derivative works
• Use our trademarks or logos without permission
• Remove or alter copyright notices

5. Client Relationships

Consulting Services

Specific consulting services are governed by separate service agreements. These terms apply to general website use and initial consultations.

Confidentiality

We maintain strict confidentiality regarding client information and business details shared during consultations and engagements.

6. Disclaimers

No Warranties

Our website and services are provided “as is” without warranties of any kind, either express or implied, including but not limited to:

Merchantability or fitness for a particular purpose
Accuracy, reliability, or completeness of information
Uninterrupted or error-free operation

Investment and Business Advice

Information provided on our website is for general informational purposes only and does not constitute professional investment or business advice. You should consult with qualified professionals before making business decisions.

7. Limitation of Liability

To the maximum extent permitted by law, End Game shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:

Loss of profits or revenue

Loss of business opportunities

Loss of data or information

Business interruption

Personal injury

Property damage

8. Indemnification

You agree to indemnify and hold harmless End Game, its officers, directors, employees, and agents from any claims, losses, damages, or expenses arising from your use of our services or violation of these terms.

9. Privacy and Data Protection

Your privacy is important to us. Please review our Privacy Policy, which governs how we collect, use, and protect your personal information.

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10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the content, privacy policies, or practices of these external sites.

11. Termination

We reserve the right to terminate or suspend access to our services at any time, without prior notice, for conduct that we believe violates these terms or is harmful to other users or our business.

12. Governing Law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Changes to Terms

We reserve the right to modify these terms at any time. Changes will be effective immediately upon posting on our website. Your continued use of our services constitutes acceptance of the revised terms.

14. Severability

If any provision of these terms is found to be unenforceable, the remaining provisions will continue to be valid and enforceable.